5 reasons to start using Benefit Cosmetics
Everybody know Benefit, right? I mean you must live under a rock if you don’t know this brand! It is known for the magical Precisely my brow eyebrow pencil that every beauty blogger out there, including myself, love it so much. They are also known for the Hoola Bronzer, you know it, don’t you?! Benefit is one the biggest brands out there who is known for its natural high-performance, high-quality products. Benefit has definitely fulfilled our makeup bag’s appetite. You may know all about the shades in their products, however, if you have never tried any of their products yet; prepare your wallet because after reading this, you’ll buy Benefit makeup products immediately. Here are 5 reasons to start using Benefit Cosmetics!
5 reasons to start using Benefit Cosmetics
1.How inspiring the story of the Founder
It’s actually two founders, not just one. And they are two Women, and they are sisters and they are twins. Hhhhh LOL…How cool is that?! Jean and Jane are two Indiana farm girls, turned successful makeup artists, moved to San Francisco to take on a totally new approach of Beauty. Let’s face it! In 1976, Jean and Jane’s initial business plan was to make $33 per day to break even. Yet the ‘face place’, their tiny original makeup shop in San Francisco’s Mission District was bound for glory. The shop specialized in quick-fix products for beauty dilemmas. Their first product was a blush and lip tint called “Rose tint”, now renamed “benetint”. The Fords originally created the rose flushed tint for an exotic dancer who was in need of a nipple tint. Benetint is most famously known by this story, and it remains the company’s best-selling product, with over 10 million bottles sold.
In 2008, Jean’s daughters Maggie and Annie joined the company, focusing on the Home Shopping Network business of the company as well as store openings worldwide. Benefit cosmetics have counters in many different retail stores such as Debenhams, Sephora, Boots pharmacy and Arnotts. Since Benefit’s opening, the company has branched out their products to skin care, eyes/face/lip cosmetics, fragrances, and accessories.
So it is a business that was founded 100% by women! YASSS Girl Power!!! They all both believed that “LAUGHTER IS THE BEST COSMETIC!”
2. Benefit Cosmetics won a Guinness World Record
On April 21, 2012, Benefit Cosmetics won a Guinness World Record for accomplishing the most eyebrow waxes performed in 8 hours by a team, completing 382 eyebrow waxes. Never knew that before!!
3. Their products are loved by everyone
Benefit Cosmetic’s “Hoola Matte Bronzer” was named the best beauty product by Nylon in 2014. The “Hoola Matte Bronzer” has been given much recognition, including being on the list of Top 10 Best Bronzers of 2018 and named the most sold bronzer in Britain by Vogue. The “Hoola Matte Bronzer” was also announced to be the #1 best-selling bronzer in the United States.
A beauty blog called Temptalia named Benefit’s “They’re Real” mascara as the Reader’s Choice winner for Best High End Mascara from 2013 to 2015. As well as receiving the Reader’s Choice Award of Best Mascara in department stores by Allure in 2014.
4. They have the cutest packaging ever
I don’t know how crazy you are when it comes to packaging, when me personally I can buy a product just because I like the packaging. And Benefit cosmetics, you can see how much hard work they put in each and every product just by being creative and expressing their creativity in their packaging because they make the most beautiful eye catchy packaging ever. However, they not only care about the packaging and they forget about the product. No!!! Like they will make a packaging that looks cute and good but the quality of the product is even better!
5. Benefit loves working with influencers
Benefit Cosmetics dedicates a mammoth budget to influencer events, regularly flying YouTube vloggers and Instagram beauty gurus on all-expenses-paid holidays. Past trips have taken influencers to exotic destinations like Tokyo, Bora Bora, France, Greece and the list goes on. Benefit uses the events as part of a wider strategy to foster deep and long-term relationships with influencers, thus turning them into ambassadors of the brand. But also to reach millions of consumers both before, during, and after each and every influencer event. Which I think is a very genius marketing strategy to promote their brand. To be honest, it is a dream of mine to travel with Benefit and get to live this magical experience with them – I actually have it written on my vision board so I really hope that one day this dream will come true!
